President’s Message


Dentistry and particularly Sports Dentistry has been evolving, changing in different directions and I feel we will be encountering some very interesting times in the near future. I desire to represent this society in a manner of flexibility yet based on the solid foundation it was built upon. I am sitting in the shade of a tree planted many years ago….I realize I am the product of those I have met and have been mentored through. As well, I am reminded that ASD leaders support one another. I only have to look around and see all the leaders still actively involved! Our Leaders have been servant-leaders ……specifically they have been dedicated and trustworthy stewards! Trustworthy often means little more than showing up, simply being ready and available, in season and out of season. That’s what the faithful do. They keep showing up! This reminded me in 1995 when Cal Ripken, JR brought the sports world to its feet by breaking a record that many people thought would stand forever—a record set by Lou Gehrig in 1939. It was not a display of speed, accuracy, homeruns or strength but yet again on Sept. 6, 1995, Ripkin showed up again just as he had 2,130 consecutive times before. The applause went on for 22 minutes! And he stood, humbled and circled as he looked at the stadium and then went over to embrace his family. What a great moment in history and yet I see this occur with our own leaders of the Academy!

ASD continues to need these individuals and we need to continue reaching out and growing those who will come after us. That will be our legacy. With this in mind, Membership needs, Leadership growth, Research Development and finally effective Publicity will be our continued focus for 2017-2018. Under the direction of our Membership Committee, we will develop new methods to benefit existing and potential members. As well, I would like to see the inclusion of new dentists being connected with our experienced dentists in a structured program of mentorship.

The second item of focus is Leadership growth. We need to know there will be others who want to step into leadership because we are training and educating on the how and not just the need. Leadership growth is essential for any organization to maintain their longevity in this environment of moving away from society memberships.

Of course, ongoing is our need for Research Development and defined methods to support our mission statement and policies. Continual encouragement and targeted research projects definitely need to be a priority!

And perhaps a new area of focus would be effective Publicity. Publicity is not just advertising but it is “becoming the expert” that people seek for answers, information and resources. Advertising is gaining new members by paying for ads and controlling the placement but Publicity is announcing, informing, educating and guess what….. it is usually free. Dental newsworthy press releases have the ability to place our organization in the forefront. I have a passion for strengthening the public image of ASD, and I would also like to see an increase in professional awareness of our Academy.

Remember our role is to educate others on the benefits of athletic protection and safety in our profession. Let’s continue in this narrow path and provide guidance to our colleagues as well as the public.

Thank you again for your support, trust and readiness to be involved during this coming year.

Danette McNew, DDS, FASD